WHAT MAKES A GOOD NEGOTIATOR
BECOME A
GREAT ONE?
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| NEVER FEAR TO NEGOTIATE BUT DON"T NEGOTIATE OUT OF FEAR |
Have
you ever wondered what it is that makes a world class negotiator?What are the
key characteristics that helped to determine the negotiation success of Henry
Kissinger (the middle east crisis in the 70’s) or Sardar Vallabhai Patel (post
independence merger of princely Indian states) A handful of personal
characteristics and social attributes contribute to successful negotiations.
Nobody has all the traits of a world-class negotiator, but these skills are
worth developing if you hope to improve your negotiation skills and your life.
1. GOOD NEGOTIATORS HAVE A WIN-WIN ATTITUDE.
The best way to achieve
this is to look at the sale from the other party’s perspective. What are their
risks, hesitations, concerns? By determining those before you reach the negotiating
table, you can better create win-win solutions for both sides.
2.
BI-FOCUL LENS TO VIEW BIG PICTURE AND NITTY
GRITYY.
Probably the most critical characteristic of world class
negotiators is their ability to understand what it is that all parties to the
negotiation want. The ability to see past the 'demands' of your counterparties
and really understanding why it is that they are negotiating with you is an
essential element that will help you to understand what common ground exists
between parties.
Equally important is to understand all the individual
elements that will ensure the adoption and implementation of an agreement by
all the parties. The key tool at your disposal to facilitate an understanding
of both the big picture and the supporting detail is the effective use of
questioning.
3.
GOOD BUSINESS SENSE
AND REALISM:
Great sales negotiators get a good read on what might
happen and what might not. They understand what's in the field of play and
what's beyond. They make good decisions, and offer trades and ideas, that often
work. Realistic negotiators are also less prone to reacting negatively when
they don't get what they want or think they deserve.
4.
THE RULE OF RECIPROCITY AS BOTH ETHICS AND
TACTICS
A common misconception is that in order to be a tough
negotiator one has to be a rude negotiator. One can be tough on the issues
whilst treating the people involved with dignity at all times.
The rule of reciprocity states that we will return to
others the form of behavior exhibited towards us. It is folly to think that we
can run roughshod over other without them resorting to means to reclaim their
dignity. Remember that very often victims become aggressors.
5.
DEVOTING TIME TO STRUCTURED PREPARATION.
The success of your negotiations will depend in large
part on the quality of your preparation. We often make the mistake of thinking
that we don't have enough time to spend on preparing for negotiations. Our
research indicates that the primary contributor to eliminating
misunderstandings & shortening the negotiation cycle - therefore saving you
time - is the quality of your preparation.
You will most definitely benefit significantly from your
upfront investment in preparation - try to spend at least as much time
preparing for negotiations as you expect to be involved in actual negotiation -
ideally spend as much as 3 times more time in preparation as you expect to be
involved in actual negotiation.
6.
WILLINGNESS TO
EXPERIMENT & CREATE OPTIONS
Negotiating is a very dynamic
process because no two people are alike. What works extremely well in one
situation can backfire in another. That's why great negotiators practise using
a variety of concepts and techniques. They experiment with different
strategies, solutions, and tactics. And a small failure does not prevent them
from experimenting with new ideas in the future. What a lot of people would
like to describe as business negotiation is often no more than one dimensional
haggling about price. Our research suggests that more than 50% of negotiators
struggle to create or uncover options outside of this one dimension.
7.
EMOTIONAL CONTROL WITH ARMTWISTING ADVERSARIES
Sellers can get excited when negotiations seem to be
going well. After all, they're close to a sale. Conversely, some lose their
focus and temper when things take a wrong turn. Sales negotiators who control
emotions can remain in control of the negotiation. If you can't, the other
party can easily take control just by pushing your buttons.
8.
HAS THE ABILITY TO
WALK AWAY.
Most small business owners put themselves in
a position where they’re unwilling to walk away from a sale because they feel
they desperately need it. This is a mistake. When you hold that mindset, a
customer has a better chance of taking advantage of you. “Every deal has to
make good business sense,”
9.
INDIFFERENCE TO A FAILED NEGOTIATION:
This is more than just a
willingness to walk away from an agreement that leaves you with unfavorable
terms. True indifference means you really don't care—and while you might
"want" the deal, you certainly don't "need" it. Another
good one is always around the corner. If this is your belief, it's like having
built-in leverage in the negotiation.
CONCLUSION
Continuously
develop your skills. Just like world class sport stars, good negotiators spend significant time analyzing the way that they
negotiate - particularly under pressure.
It
is only once you have built an understanding of your own weaknesses &
strengths that you can implement measures to improve your negotiated outcomes.
World class negotiators never stop refining their skills because they realize
that one can never reach perfection. The world within which we negotiate today
can often seem much more complex for the global Indian businessman crossing boundaries
of caste creed and culture.


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